The Braun 96xxxx lineup represents the new-generation Pro+ shaver models, and the Braun Series 9 Pro+ 9660ccps is one of the most talked-about models in this series. This shaver introduces several new features, including a unique color combination for users who want something fresh and different in the Series 9 Pro+ lineup. This review covers everything about the Braun 9660ccps, including personal experience and key insights, to help users decide whether it’s the right shaving machine for them.
Pros:
- Capable of shaving long stubble
- Advanced shaving technology
- Very comfortable performance
- Reliable rechargeable battery
- Close shave
- Wet/dry shaver + Waterproof body
- Advanced LED display
- Flexible shaving elements and pivoting head
- Headlock + travel lock technology
Cons:
- Expensive
Insights
The Braun Series 9 Pro+ 9660ccps keeps many of the core features of earlier Series 9 models but introduces several upgrades and refinements for a better shaving experience. While it still shares many similarities with the standard Series 9 and Series 9 Pro shavers, a few noticeable improvements help distinguish it from the previous generations.
(i). Innovative Shaving Head: Braun upgraded the shaving head on the Braun Series 9 Pro+ 9660cc to provide a closer and more comfortable shave. The new 96M shaving head still uses four cutting elements, but the outer foils are now ultra-thin and titanium-coated for better skin contact and improved contour adaptation. However, the Direct&Cut trimmer and ProLift cutter remain unchanged from the previous models.
(ii). Upgraded Saving Sensor: The manufacturer brought a major sensor upgrade in the Braun Series 9 Pro+ 9660ccps with its new Pro SensoAdapt technology. Unlike previous Series 9 models that used AutoSense technology to detect beard density 13 times per second, the new sensor can read beard density 300 times per second and automatically adjust the shaving power. This results in a smoother, more comfortable, and more efficient shaving experience.
(iii). Shaving Head Flexibility: The Braun Series 9 Pro+ shavers are widely recognized for their advanced flexible shaving system and smooth performance. The Braun Series 9 Pro+ 9697cc features a 10-D pivoting head that easily adapts to facial contours and hard-to-reach areas for a more comfortable shave. Although competitors like the Panasonic Arc6 and Panasonic Arc5 also offer flexible shaving heads, the Braun Series 9 lineup stands out for its exceptionally smooth shaving experience. This flexible head technology helps deliver an efficient shave with less wrist movement and better comfort.
(iv). Precision Headlock: The Braun Series 9 Pro+ shavers, including models like the Braun Series 9 Pro+ 9660cc, feature a highly flexible shaving head that moves freely to follow facial contours. While this flexibility improves comfort, it can sometimes make it harder to control in tricky areas.
To solve this, Braun added a head-lock system with a front switch that allows the shaving head to be fixed in five different positions. This makes it easier to shave hard-to-reach areas with better control and precision.
(v). Cordless Shaver: The shaver is powered by a high-performance rechargeable Lithium-ion battery that delivers up to 60 minutes of cordless shaving on a full charge. It takes approximately one hour to fully recharge, while the convenient 5-minute quick charge feature provides enough power for a single shave when you’re short on time or the battery is completely drained.
(vi). Digital LED Indictor: Braun has significantly refined the digital display on its 96xx shaver lineup, improving both the visual appearance and overall functionality. Unlike the previous LED display that used blue indicator lights, the upgraded version features a sharper, more modern HD-style interface with clean white LED illumination. Braun has also added a new battery icon beneath the battery percentage segments, giving the display a more premium and polished look, even if its practical use is limited.
The display includes four battery life indicators, with each segment representing 25% of the remaining charge. In addition, it provides useful status indicators for charging, cleaning reminders, replacement head alerts, and a travel lock feature.
(vii). Wet/Dry Shaving Capability: The Braun Series 9 Pro+ 9660ccps is designed for both wet and dry shaving, giving users flexible shaving options. It has been made to perform especially well on wet beards, building on the strong performance of earlier Series 9 models. With improved cutting efficiency and steady power, it delivers a smooth, comfortable, and close shave whether you use it with shaving foam, gel or on dry skin.
(viii). Waterproof Device: The Braun Series 9 Pro+ 9660cc, along with other Series 9 shavers from Braun, features a fully waterproof design for added convenience and durability. It can be safely rinsed under water or submerged for up to 30 minutes without any issues. This makes the shaver ideal for bathroom use, easy cleaning, and even comfortable wet shaving in the shower.
(ix). Precision Trimmer: The Braun Series 9 Pro+ 9697cc includes a built-in pop-up trimmer designed for precise detailing. In the latest Pro+ version, the manufacturer has upgraded it as the ProTrimmer, aiming to deliver faster and more accurate trimming results.
This trimmer is especially useful for finishing touches such as shaping sideburns, mustaches, eyebrows, and creating clean hairlines after shaving. It’s an essential tool for achieving an accomplished and well-groomed look.
(x). Travel Lock: The shaver comes with a thoughtfully designed travel lock system that adds a layer of convenience and peace of mind for users on the move.
Activating the lock is simple- just press and hold the power button for about three seconds. The same action is used to turn it off, making the process quick and intuitive. Once enabled, the LED display clearly shows a padlock icon, confirming that the shaver is securely locked. When it’s deactivated, the icon disappears, indicating the device is ready for use again.
This feature is especially useful when traveling or storing the shaver in a bag, as it helps prevent accidental activation and unwanted battery drain.
What’s in the Box?
The Braun 9660ccps shaver package comes with the following accessories:
- The Shaver Itself: the main and first item in the package is the shaver itself.
- A Replacement Head: The Braun Series 9 Pro+ 9660ccPS comes with an additional 96M replacement shaving head, which adds excellent long-term value to the package. Since electric shaver foils naturally wear down over time, having a spare replacement head included means users can continue enjoying peak shaving performance without needing to spend extra money anytime soon. It also provides extra peace of mind, especially for those investing in a premium electric shaver. Another major advantage is compatibility. The included 96M replacement head is not limited to the latest Pro+ models; it is also compatible with previous Braun Series 9 generations, including the Series 9 Pro and even the standard Series 9 shavers. This makes it a practical upgrade for existing Braun users, as the replacement head can easily be used with older Series 9 devices without any issues.
- SmartCare Dock: there is a 6-in-1 SmartCare Center in the package that is designed to keep the Braun Series 9 Pro+ 9660ccps performing at its best with minimal effort. This automatic cleaning dock detects the shaver’s condition and selects the appropriate cleaning cycle on its own. It thoroughly cleans the shaving head by removing hair, skin oils, and residue more effectively than simple water rinsing. In addition to cleaning, the SmartCare Center also dries, lubricates, and safely charges the shaver, helping maintain optimal performance while extending the lifespan of the shaving cassette.
- Cleaning Cartridge: the SmartCare center uses a dedicated cleaning cartridge to keep the shaver hygienic and performing at its best. The Braun 9660ccps shaver comes with a cleaning cartridge. Once the included cartridge is used up, you’ll need to purchase replacement cartridges separately. While this adds a small ongoing maintenance cost, it also ensures automatic cleaning, lubrication, and freshness for the shaver.
- Charging Cable: The shaver includes a USB Type-A charging cable paired with a universal voltage power adapter, allowing convenient charging directly from a wall outlet. The adapter is also used to power the Clean & Charge station, that makes the setup convenient for both everyday use and travel.
- Travel Pouch: the shaver comes with a durable hard-shell textile travel pouch that helps protect the device from dust, scratches, and accidental impacts during travel or storage. In real-world use, the pouch provides solid protection and can effectively reduce the risk of damage from minor drops or bumps. However, the case is designed specifically for the shaver itself, meaning additional accessories will need to be carried separately.
- Cleaning Brush: this package includes a small cleaning brush that makes it easy to quickly remove trapped hair and debris from the shaving head after each use. It’s a simple but useful accessory that helps keep the blades clean, and maintain smooth shaving performance.
- User Manual: there is a detailed user manual in the box that clearly explains how to use the shaver, maintain it properly, and manage its accessories. It’s especially helpful for first-time users who want to get the best performance and longevity from the shaver.
N.B Please note that the included accessories and package contents may vary depending on the production batch, region, or supplier. Some versions may include additional items, while others may come with slightly different accessories.
Personal Experience
The Braun Series 9 Pro+ 9660cc feels like a thoughtful upgrade rather than a complete redesign. It now has a sleek matte black and silver finish that looks more premium and resists fingerprints better than the older glossy models. The updated LED display is brighter and easier to read, while the redesigned thumb rest and textured rubber grip make the shaver feel more secure and comfortable in hand.
One of the biggest improvements is the shaving head. Braun added ultra-thin titanium-coated foils that improve comfort and cutting performance, especially for sensitive skin. The flexible shaving elements continue to stand out, helping the shaver glide smoothly across the face and adapt easily to tricky areas. Although Braun promotes it as a “5+1” shaving system, it’s really made up of four shaving blades, one skin guard, and a pop-up trimmer; so it’s not truly a six-blade system like the Panasonic Arc6.
Battery performance is another noticeable upgrade. Unlike older Braun S9 models that slowed down during the final minutes of use, this version maintains strong performance consistently until the battery fully drains.
In terms of shaving results, the 9660ccps delivers very close and comfortable shaves whether used wet or dry. It handles anything from daily stubble to 5–6 days of beard growth without struggling. Compared to Panasonic’s Arc5 and Arc6, the shave quality is similarly smooth, but Braun’s smaller shaving head makes it easier to maneuver around difficult areas. The built-in precision trimmer is also useful for trimming longer hair before shaving, even if it’s not as fast as a dedicated beard trimmer.
To summarize, the Braun Series 9 Pro+ 9660ccps is a polished, user-friendly electric shaver that combines comfort, strong performance, and practical upgrades, making it one of the top worth buying shavers available today.
Comparison with Alternatives
Panasonic ES-LS9A-K: The Panasonic Arc6 ES-LS9A-K is a premium electric shaver built for speed, power, and extremely close shaves. Its biggest highlight is the true 6-blade cutting system, which helps shave dense stubble quickly and efficiently with fewer passes.
Because of the large six-blade head, the shaver can feel slightly bulky on the face compared to slimmer models like the Braun Series 9 Pro+ 9660ccps. While the flexible head still provides a comfortable shave, Braun feels a bit smoother and gentler, especially for sensitive skin.
The Arc6 also features a modern LED display and a user-friendly pop-up trimmer that works well for detailing and trimming longer hairs. Battery life is good, offering around 45 minutes of cordless use, though Braun provides longer runtime with about 60 minutes per charge.
In real-world performance, the Panasonic Arc6 stands out as one of the fastest and most efficient foil shavers available. It delivers very close results with minimal effort, making it a great choice for users who prioritize shaving speed and cutting power. However, for maximum comfort and shaving longer stubble, the Braun Series 9 Pro+ may still be the better option.
Philips Norelco 9000: The Philips Norelco Series 9000 is a premium rotary shaver designed for users who want comfort, advanced technology, and the ability to handle longer stubble with ease. Its three circular rotary blades work especially well on hair that grows in different directions, making it a strong choice for users who struggle with traditional foil shavers.
The shaver has a sleek and modern design with solid build quality, giving it a premium feel in hand. It also features a rechargeable lithium-ion battery that provides up to 60 minutes of cordless shaving time, along with a convenient 5-minute quick charge feature for last-minute use.
One of the standout features is its AI-powered shaving technology. The shaver can detect beard density, automatically adjust power levels, and even monitor shaving pressure to improve comfort and efficiency. Combined with Philips’ ComfortGlide technology, the Series 9000 delivers a very gentle shaving experience that helps reduce irritation, razor burn, and skin rashes.
However, the rotary shaving head is slightly bulky and may take some time to get used to, especially for users switching from foil shavers. While it offers excellent flexibility and comfort, some users may prefer the more precise feel of a foil shaver like the Braun Series 9 Pro+ 9660ccps.
In short, the choice between the Philips Norelco Series 9000 and the Braun Pro+ 9660cc depends on personal shaving preferences. The Braun is ideal for foil type users who want an extremely close shave and have sensitive skin, while the Philips Series 9000 is better suited for rotary type users with longer stubble or hair that grows in multiple directions.
Verdict
The Braun Series 9 Pro+ 9660ccps is designed to deliver a balance of strong performance and shaving comfort. It provides a close and efficient shave while remaining gentle on the skin, that makes it a solid option for users who prioritize comfort and convenience in their grooming routine.
Although many affordable electric shavers can still provide satisfactory results, the 9660ccps stands out with its more refined shaving experience, premium build quality, and advanced features. Users who shave longer stubble or have sensitive skin may especially appreciate these improvements over lower-priced models.
However, the premium price tag may not justify the upgrade for everyone, particularly for buyers looking for a more budget-friendly option.
Should You Buy Braun Series 9 Pro+ 9660ccps Shaver?
- Yes, if you have sensitive skin and want a smooth, irritation-free shave.
- Yes, if you’re looking for a close shave with premium features and build quality.
- Yes, if you enjoy high-end grooming devices.
- Yes, if you don’t shave daily and often deal with longer stubble (around 4–7 days).
- No, if the premium price is beyond your budget or not a priority.
- No, if you specifically prefer modern USB Type-C charging instead of the included system.